MixLab

MixLab mix optimizer

Universe —

TGI BiH 2025 · n=1.802

Budgeti

Net reach 1+i

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Effective 3+i

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Attentive reach 1+i

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Avg frequencyi

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Cost / reach pti

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Budget allocationi

Media mixi

CPT = cost per 1.000 contacts (KM), population 15 to 69 · placeholder rates, replace with your BiH ratecards. Attention = quality factor vs TV=1.00.

Model coefficients Dispersion k Frequency value ρ Synergy σ

Medium	On	Budget KM	Share	CPT KM	Contacts 000	TG GRPs	Reach 1+	Reach 3+	Attention	Att. reach 1+	Affinity	Lock	Min buy / Max %

Reach build-upi

total plan scaled 0→200% of budget

Frequency distributioni

contacts per person in TG

Duplication between mediai

% of TG reached by both (row ∩ column) · diagonal = medium reach 1+

MixLab suite

Single-source planning suite

TGI BiH 2025 · 1.802 respondents · respondent-level engine ·

local reader

The four labs

TargetLab

Who the audience is · what they believe · the target you can buy

Open →

Mix optimizer · target insight · TG report

Open →

FlightLab

Yearly flight planner · budgets · per-flight optimizer

Open →

TVLab

TV buying calculator · price book · GRP, TRP and cost per station

Open →

Or start from a brieftype it in your own words, the labs do the numbersi

Language goes in, every number comes from the three labs. Nothing is invented.

Model settings

Agency proxy Token or API key Model Only the brief text, the candidate questions and the engine facts are sent; the respondent file never leaves this browser.

Try:

MixLab · TGI BiH 2025 · Direct Media

TargetLab audience analysis

Its own audience, kept separate from MixLab and FlightLab · every figure is counted on real respondents, never modelled

FlightLab yearly flight planner

Year

Drag on a row to draw a flight · click a flight to edit, optimize or evaluate · seasonality is applied automatically from each flight’s dates